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I'm not perfect, but who are we kidding? Neither are you.
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Brenda Lee Johnson
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PROFILE
* Outgoing, seasoned professional with more than 13 years experience managing a full spectrum of investor relations, public relations, and operations management activities
* Self-motivated, detailed and results-oriented nature blended with integrity, creativity and adaptability
* Top notch oral and written communicator with special talents for dealing effectively with shareholder and customer service concerns; strong interpersonal and relationship building skills have yielded extensive executive level contacts in the business, financial, legal, and university communities
PROFESSIONAL KNOWLEDGE & STRENGTHS
* Investor relations * Corporate communications * Corporate social responsibility * Relationship building/management * Creative stakeholder communications * Direct marketing campaigns * Program/project management * Research and analysis * Cost reduction initiatives * Collateral development
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CAREER ACHIEVEMENTS
* Developed and managed lifecycle of completely new, award-winning cost-reduction e-communications program servicing the IR/corporate secretary market; achieved response rates of 5% to over 35% and saved clients over $800,000 in yearly costs
* Co-managed the development, marketing and fundraising of a $400 million private placement, a $128 million IPO and venture capital funds totaling $100 million
* Cultivated relationships with over 100 high profile investors and maintained an extensive network of executive-level contacts in the business, venture capital, financial, legal and university communities
EXPERIENCE
2006 to Present Marketing Manager, Office of Gift Planning The University of Chicago - Chicago, IL
Selected to develop, manage and evaluate the Office of Gift Planning's marketing and outreach programs, which include all printed marketing materials, web communications, special events and gift planning recognition society.
* Provide strategic planning and research support aimed at securing planned gifts from alumni and friends of the University.
* Take a leadership role in contributing creative ideas and initiating new approaches for raising awareness of the benefits of gift planning to prospects, donors and colleagues.
2004 to 2006 Stakeholder Relationship Management Consultant Georgeson (a Computershare company) - Chicago, IL
Selected to lead communications consulting, project management and client relationship activities for a new creative communications and consulting agency specializing in shareholder and employee programs.
* Led multi-channel cost reduction communication programs for a Top 50 Canadian telecommunications company, the world's largest beverage company and the world's largest restaurant chain
* Conducted a custom-tailored 'audit' for a mid-tier bank to lower shareholder servicing costs, increase sales, promote customer retention and encourage stakeholder loyalty
* Produced and delivered training program to educate internal staff on technical and conceptual aspects of product line; motivated relationship managers to produce additional sales wins
* Championed the launch of an exclusive website and discussion board to spearhead an industry-wide reform of proxy regulations; designed site content and survey to stimulate dialogue and endorse usage
* Revamped internal automated data collection processes, resulting in enhanced campaign efficiency and a 25% improvement to data integrity
* Developed strategic and operational plans to introduce corporate social responsibility offering in North America
1999 to 2003 Investor Relations Manager divine, inc. - Chicago, IL (NASDAQ: DVIN)
Managed investor relations for a publicly held software and services company from its inception.
* Produced all online and offline investor-related content; maintained consistent messaging across corporate divisions worldwide; collected, analyzed and presented a diverse assortment of feedback to senior leaders and Board of Directors
* Conducted analyst and shareholder targeting; developed strategic investor communications for roadshows, analyst meetings and annual meetings
* Diplomatically managed relationships with buy/sell side analysts, institutional and individual investors, business and financial media
* Due to massive M&A activity, conducted numerous proxies and gained extensive experience in many aspects of integration
* Negotiated all vendor relationships (transfer agents, print/design firms, consultants, etc.) to maximize investor relations strategy, operating plan and budget
1993 to 1999 Operations Manager Platinum Venture Partners, Inc. - Oakbrook Terrace, IL
Managed the daily activities of a privately held venture capital firm with investments in technology, restaurants, branded consumer products and services.
* Developed all online and offline investor relations, public relations, communications and advertising; co-authored quarterly and interim reporting on portfolio health
* Performed due diligence and market research; actively identified and consulted with prospective companies on business viability and investment opportunities
* Established a deal flow and contact management system to improve historical records, data accessibility and feedback mechanisms
* Supervised administrative support and sourced key personnel candidates
EDUCATION B.A., Psychology - University of Illinois
MEMBERSHIPS & AFFILIATIONS National Investor Relations Institute (NIRI), National Committee on Planned Giving, Chicago Women in Technology (ChicWIT)
TECHNICAL & SPECIAL SKILLS Highly skilled and resourceful computer user proficient in Windows, MS Access, Excel, Word, Outlook, FrontPage, PowerPoint, IRChannel, Siebel, Adobe Photoshop & Acrobat and Paint Shop Pro; always willing to add more!
PERSONAL Golf, music, creative screenwriting, design, travel, fitness, movies and improvisational comedic acting; sports marketing philanthropy and consumer advocacy
LANGUAGES Good knowledge of spoken and written Spanish
brendaleejohnson@hotmail.com
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